Building on the momentum the brand had been experiencing through its first 8 months of operation, Doodles was looking to create a spectacle during the NFT industry's most established conference - NFT NYC. The goal was to establish a moment that could bring together and reward hardcore fans, create buzz for press, and launch the next phase of the brand's evolution.
First, we took over a theatre in Midtown Manhattan and invited 2,000+ guests for a keynote presentation by Doodles' CEO and cofounders. That stage event revealed the brand's first funding round led by Alexis Ohanian and 776, together with the introduction of Pharrell Williams as the Chief Brand Officer. The event concluded with an after-party headlined by The Chainsmokers.
Next, attendees we invited to the "Doodles Genesis Factory" pop-up over the next two days that offered exclusive front-of-the-line access to Doodles' new digital product offering. The pop-up featured three 'minting' machines - whimsical points of sale in the bright colors and Dr. Suessian motifs of the Doodles. In collaboration with Shopify, these minting machines allowed for the first time an in-person credit card sale of an NFT product. Fans were further invited to a "Holder Lounge" where they enjoyed Doodles-themed programming and attractions and an opportunity for one-on-one connections during the conference.
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Communication Arts Interactive
Environmental Winner
Environmental Winner
New York Design Awards
Silver Winner for Marketing, Branded Experience
Silver Winner for Marketing, Branded Experience
Event Marketer’s Experience Design & Technology Awards
Silver Winner for Best High-Tech Audience Interaction
Silver Winner for Best High-Tech Audience Interaction
