Doodles partnered with CAMP to launch a new immersive attraction in Chicago themed after the colorful and playful world of the Doodles. With a focus on kids and the kids-at-heart, the experience began with entering a secret door into a gloomy themed basement hallway. Embedded screens gave the appearance of cut-away drywall looking beyond the hallway into another room, where an animation told the story of our hero accidentally transported into a magical land. The guests then entered the next room which was a physical 1:1 match of the room they saw in the animation, giving the emotion of stepping into a cartoon. Everyone worked together to unlock a secret closet and rainbow portal that brought them into a creative adventure where imagination was the only limit. The immersive themed environments brought to life Doodles' characters and storytelling, and combined physical play with a digital character that guests could upgrade and bring to life on their adventure.
CAMP X Doodles was Camp's best performing weekend for a store launch to that date, and welcomed thousands of visitors each week while onboarding thousands more into the Doodles digital ecosystem.
CAMP X Doodles was Camp's best performing weekend for a store launch to that date, and welcomed thousands of visitors each week while onboarding thousands more into the Doodles digital ecosystem.