DoodlePutt brought the Doodles brand to life by connecting characters and storytelling to a unique play experience during Miami Art Basel. A mini-putt course with 9 unique holes allowed visitors to step into new Doodles environments - each rich with their own challenging play mechanics, visual and audio design, and digital and physical effects. Long-time fans of the brand unlocked special features along the way - like hidden shortcuts and shot-souring offensive tools. The 9th hole offered a special challange that required participants to shoot into a giant 'Plinko' board, with those lucky enough to land in the middle spot receiving the prize of their own digital OG Doodles character.
We partnered with OpenSea, Johnny Walker, Shopify, and La Colombe Coffee to bring additional offerings to a "10th Hole" outdoor lounge, and the "Pro Shop" featured exclusive Doodles-inspired golf gear and more. The experience also included a live broadcast desk, offering sporting-event style commentary with on-site guests streamed globally to fans around the world. A closing night concert was headlined by Jaime XX, and we welcomed over 2,000 guests to putt, play, and party.
We partnered with OpenSea, Johnny Walker, Shopify, and La Colombe Coffee to bring additional offerings to a "10th Hole" outdoor lounge, and the "Pro Shop" featured exclusive Doodles-inspired golf gear and more. The experience also included a live broadcast desk, offering sporting-event style commentary with on-site guests streamed globally to fans around the world. A closing night concert was headlined by Jaime XX, and we welcomed over 2,000 guests to putt, play, and party.
